A real estate agency wants to automatically publish on its WordPress site the properties for sale or rent registered in its real estate software. Real estate agencies use business software to record and manage their product catalogs. These real estate software packages offer APIs that can be used to automatically publish a real estate agency’s listings on its WordPress site. Other real estate software packages upload their ad feeds to an FTP account in the form of xml or csv files.
Objective
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Related issues
- The absence of standardized APIs in many real estate software solutions makes it difficult to establish direct connections. We have developed custom connectors for each application, which are regularly updated.
- The data structures differ significantly between the two systems: the industry-specific software uses fields unique to real estate (energy ratings, units, service charges), while WordPress requires adaptation to display this information correctly. Our Hub4commerce platform ensures accurate and seamless data transformation.
- The synchronization frequency is optimized to keep information up to date without overloading the systems — especially for agencies managing a large volume of properties.
- Our WordPress connector supports the following specific features:
- Media management, including transfer and resizing of high-quality photos essential for showcasing properties
- Incremental updates (such as price changes or status updates) efficiently propagated without creating duplicates
- Deletion handling to ensure that sold properties are no longer visible on the website
Case studies
A Swiss real estate agency that uses Apimo real estate software has chosen our solution to automatically publish its properties on its WordPress site.
The gateway has been in production for several years and has proven to be highly satisfactory in terms of functionality and reliability.
The site will soon be multilingual and will work with a multilingual version of our WordPress and Apimo connectors.
