Smooth forwarding of abandoned shopping baskets from my ecommerce site to my CRM to trigger retargeting workflows.
Objective
Need to connect your e-commerce site?
Need to connect your e-commerce site? Data exchange in csv format, connection with your CRM, synchronization with your ERP, interface with a business application, … We model a connector specific to your needs on our HUB
Related issues
The precise identification of the moment when a cart is considered “abandoned” requires clear parameters (inactivity duration, stage of the checkout process) that must be consistent between the two systems.
Technical integration issues are numerous: API latency, server overload during peak activity, and data loss during transfers.
Customer data quality is often incomplete for abandoned carts, as users typically have not completed their identification, making it difficult to associate them with existing CRM profiles.
Finally, bidirectional synchronization is essential to avoid redundant actions if the customer completes their purchase between the moment the cart is flagged as abandoned and the activation of the workflow in the CRM.
Case studies
A B2B wholesaler operating in the CHR sector offers a very large product catalog on its PrestaShop site.
This company uses an ERP and the HubSpot CRM for managing its digital marketing.
Abandoned carts on this site are managed by a specialized module from the PrestaShop ecosystem.
Our connector with the ecommerce site database detects in real time every abandoned cart record.
The data from each abandoned cart is converted and sent to the HubSpot CRM to trigger a specific workflow. The data transfer to HubSpot is done using HubSpot’s API connector.
This gateway was implemented with the help of the digital marketing agency responsible for setting up retargeting campaigns using the HubSpot tool.
Linked connectors
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